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Who makes Walmart's store brands?

Walmart doesn't publish a list of who makes its private labels. Public records name some of the companies behind them: FCC filings, federal recalls, SEC filings and Walmart's own listings. Here they are, label by label, with dates.

By Colin LandforcePublished Last reviewed Fact-checked

Walmart's store brands come from many different suppliers, and Walmart doesn't publish a supplier list. Its annual reports list the private labels it owns, among them Great Value, Equate, Onn, Everstart, George and Mainstays. The companies behind them show up only in public records, one product at a time:

  • Electronics (onn): FCC filings name the companies that applied to certify each device.
  • Car batteries (EverStart): Clarios, the former Johnson Controls battery business, lists EverStart among its private labels in its 2021 and 2024 SEC filings.
  • Tools (HART): a 2021 federal recall names a Techtronic Industries plant in Vietnam. HART was TTI's brand, sold at Walmart, and TTI ended the business in 2025.
  • Motor oil (Super Tech): Walmart's own listings name Highline Warren as the manufacturer.
  • Food and health (Great Value, Equate, Parent's Choice): FDA recall notices name the company recalling each lot.

Each record is a fact about a date and a product, not about the whole label today. The table shows what is on record for each category, and the pages linked from it go deeper.

See every categoryProductGods is not affiliated with Walmart
  • Categories15
  • With a public record15
  • Product pages4
  • Last checkedOctober 23, 2026
Categories15 of 15 on record

Who has made Walmart products, by category

Each row is one public record: who it names, what kind of record it is and its date. An FCC grantee is the company that applied for certification, an API licensee holds the license to the oil's marks, and a recalling firm is the company that issued the recall. None of these is proof of who supplies the product today.

CategoryOn the public record
onn TVsFull page
  • Shenyang Tongfang Multimedia TechnologyShenyang Tongfang Multimedia Technology is the FCC grantee (code 2ACWI) on 17 LED TV filings first granted from May 2015 (2ACWISE50FYT) to August 2017 (2ACWIE4SJ5517). Its declarations list ONN among the trade names the models could carry. That is a trade-name listing, not a record that any onn TV was built from them, and no record names the factory for later onn Roku or VIZIO OS models.Public registry · Aug 2017 · FCC equipment authorization records (fccid.io)
  • Element Electronics (warranty service)Consumer Reports reported that the onn Roku TV warranty for 42 inch and larger sets names Element Electronics as the company handling warranty repairs, and that Walmart declined to say who builds onn TVs.Press report · December 4, 2024 · Consumer Reports
onn streaming devices and tablets
  • Askey Computer CorpAn FCC filing first granted in March 2021 lists Askey Computer Corp of Taiwan as the grantee for the onn. 2K Streaming Stick.Public registry · Mar 2021 · FCC equipment authorization records (fccid.io)
  • Luxshare Precision IndustryFCC filings first granted in 2023 and 2024 list Luxshare Precision Industry of Shenzhen as the grantee for the onn. 4K Streaming Box and the onn. 4K Pro Streaming Device.Public registry · Jan 2023 · FCC equipment authorization records (fccid.io)
  • Hefei BOE Vision-electronic TechnologyAn FCC filing first granted in July 2024 lists Hefei BOE Vision-electronic Technology as the grantee for the onn. 11 Tablet Pro.Public registry · Jul 2024 · FCC equipment authorization records (fccid.io)
EverStart car batteriesFull page
  • ClariosClarios' July 2021 SEC registration statement lists EverStart among the private-label brands it provides to aftermarket customers, and names Walmart as a customer. Its May 2024 amendment repeats the line.Company filing · July 2, 2021 · US Securities and Exchange Commission (EDGAR)
  • Johnson ControlsA February 2010 Johnson Controls press release says Walmart selected it as the sole source of its automotive, marine, powersport and lawn and garden batteries for US and Puerto Rico stores. Its battery business became Clarios in 2019.Company statement · February 3, 2010 · Johnson Controls (PR Newswire)
HART toolsFull page
  • Techtronic Industries (TTI)A November 2021 CPSC recall of HART brad nailers sold only at Walmart names Techtronic Industries Vietnam Manufacturing as the manufacturer and TTI subsidiary Hart Consumer Products as the importer.Recall notice · November 10, 2021 · US Consumer Product Safety Commission
Super Tech motor oilFull page
  • Highline WarrenWalmart.com listings for Super Tech oils, sold by Walmart.com, gave Highline Warren in their Manufacturer field on October 23, 2026.Package label · October 23, 2026 · Walmart
  • Walmart (API licensee)The API's licensing directory lists Wal*Mart Stores Inc as the licensee for Super Tech and SuperTech oils, under license 0293, first issued in September 1993. A licensee is not necessarily the blender.Public registry · October 23, 2026 · American Petroleum Institute
Great Value cottage cheese
  • Saputo Cheese USAA February 2026 FDA recall notice from Saputo Cheese USA covers Great Value small curd cottage cheese "produced by SUSA", from plant 06-71, shipped to Walmart in 24 states.Recall notice · February 24, 2026 · US Food and Drug Administration
Great Value shredded cheese
  • Schreiber FoodsAn April 2019 FDA enforcement record lists Schreiber Foods of Green Bay, Wisconsin as the recalling firm for Great Value finely shredded Colby and Monterey Jack cheese.Recall notice · April 14, 2019 · US Food and Drug Administration (openFDA)
Great Value potato chips
  • Shearer's FoodsAn April 2023 FDA enforcement record lists Shearer's Foods of Massillon, Ohio as the recalling firm for Great Value Kettle Cooked Lightly Salted Potato Chips, with a lot code whose first digits identify the plant.Recall notice · April 14, 2023 · US Food and Drug Administration (openFDA)
Great Value ice cream
  • Fieldbrook FoodsA January 2018 FDA enforcement record lists Fieldbrook Foods of Dunkirk, New York as the recalling firm for chocolate covered vanilla ice cream bars sold under many store brands, Great Value among them. It covers bars, not Great Value tubs.Recall notice · January 3, 2018 · US Food and Drug Administration (openFDA)
Great Value peanut butter
  • ConAgraConAgra has made Great Value peanut butter, according to a February 2007 FDA warning: jars with lid codes beginning 2111 came from a single ConAgra facility in Georgia that also produced Peter Pan. It adds that Great Value peanut butter from other manufacturers was not affected. We found no record naming the maker of the jars on sale now.Recall notice · February 14, 2007 · US Food and Drug Administration (Internet Archive copy)
  • Read the jar for a "distributed by" line and a plant or lot code, then search the FDA recalls list for "Great Value peanut butter".
Great Value pancake mix
  • Continental MillsA March 2022 FDA recall notice from Continental Mills covers a single lot of Great Value Buttermilk Pancake and Waffle Mix.Recall notice · March 19, 2022 · US Food and Drug Administration
Great Value frozen shrimp
  • PT. Bahari Makmur Sejati (via Beaver Street Fisheries)An August 2025 FDA advisory on frozen shrimp from the Indonesian firm PT. Bahari Makmur Sejati says Walmart received implicated shrimp and lists the Great Value frozen raw shrimp lots that Beaver Street Fisheries of Jacksonville recalled.Recall notice · August 22, 2025 · US Food and Drug Administration
Equate eye ointments and drops
  • Brassica PharmaA February 2024 FDA recall notice from Brassica Pharma of Thane, India covers Equate Lubricant Eye Ointment and Equate Stye Lubricant Eye Ointment, distributed through Walmart, CVS and AACE Pharmaceuticals.Recall notice · February 22, 2024 · US Food and Drug Administration
  • Altaire PharmaceuticalsA July 2019 FDA recall notice from Altaire Pharmaceuticals of Aquebogue, New York covers 10 Equate eye products and says they were manufactured and labeled exclusively for Wal-Mart.Recall notice · July 3, 2019 · US Food and Drug Administration
Equate infants' ibuprofen
  • Tris PharmaA December 2018 FDA recall notice from Tris Pharma of New Jersey covers three lots of Equate Infants' Ibuprofen Concentrated Oral Suspension.Recall notice · December 5, 2018 · US Food and Drug Administration
Parent's Choice infant formula
  • PerrigoA June 2019 FDA enforcement record lists Perrigo of Allegan, Michigan as the recalling firm for one lot of Parent's Choice Advantage Infant Formula, distributed by Walmart nationwide.Recall notice · June 20, 2019 · US Food and Drug Administration (openFDA)
About this data · Last checked October 23, 2026

Brand connections are historical. They show that a factory has produced for a brand at some point, from US import records, a disclosure by the factory or the brand, the press, or our own supplier research. They do not mean the factory makes for the brand today, and brands do not endorse ProductGods. ProductGods is not affiliated with Walmart, or with any manufacturer named.

This information is for informational and educational purposes only. Brand names are trademarks of their owners, used only to identify them; ProductGodsis not affiliated with any brand named and does not support copying or infringing any brand's products, designs or trademarks. See the full disclaimer.

Spotted something out of date or wrong? Email info@productgods.com and we will correct or remove it.

By product4 pages

Walmart products in depth

  • Who makes onn TVs?

    Walmart doesn't name the factories that build its onn TVs. Here is what the FCC's equipment records, the warranty and Walmart's own announcements do show, with dates, and how to read the label on your set.

  • Who makes EverStart batteries?

    EverStart is Walmart's own battery brand. Battery makers' SEC filings and press releases say who has supplied Walmart's car batteries since 2010. Here are the records, with dates, and how to read the codes on your battery.

  • Who makes HART tools?

    HART tools were sold at Walmart, but the brand belongs to Techtronic Industries, not Walmart. Here is what TTI's own filings and a federal recall show, with dates, and what the 2025 shutdown means.

  • Who makes Super Tech oil?

    Super Tech is Walmart's motor oil brand. Walmart's product listings name the company behind it, and the American Petroleum Institute's directory shows who holds the license. Here is what each record says, and what it doesn't.

Check it yourself

How Walmart's labels get made

A store brand is a name the retailer owns. Walmart sets the specification and the price, and contracts the production to companies that already run the plants: a dairy for cottage cheese, a battery maker for car batteries, an electronics company for a streaming stick. One label usually spans many suppliers, because no single factory makes cheese, chips and shrimp.

That is why "who makes Great Value" has no single answer. The records below the brand name do, one product and one date at a time. Suppliers also change. A recall from 2018 tells you who handled those lots in 2018, not who fills the shelf today.

HART is a slightly different case. It was sold at Walmart but owned by Techtronic Industries, which announced in December 2025 that it was ending the HART business.

Notes

What each kind of record proves

RecordWhat it namesWhat it doesn't prove
FDA or CPSC recall noticeThe company recalling the product, and often the manufacturer and plantWho made other lots, other sizes or later batches
FCC filingThe grantee that applied to certify a device, plus its exhibitsThat the grantee assembled every unit
SEC filing or press releaseA supplier's own statement about its customers or private labelsWhich products or years it covers, unless it says so
API licenseThe company licensed to use API's marks on an oilWho blended it
Retailer listingThe manufacturer in the retailer's product dataThat the data is current for every size

When two records agree, as Clarios' filings and Johnson Controls' 2010 release do for EverStart, the picture is stronger. When a website names a famous brand with no record behind it, treat it as a guess.

Notes

How to check who made your Walmart product

  1. Read the package. Look for "manufactured for", "distributed by" or "made in" lines, a USDA establishment number (meat and poultry) or a dairy plant code, a lot code and the country of origin.
  2. Search the recall databases. The FDA recalls list covers food, drugs and pet food, and cpsc.gov covers consumer products. Search the brand and product name.
  3. Look up the registry. An FCC ID on an electronic device, an API license on motor oil, or an NDC on an over-the-counter drug (search DailyMed) each leads to a record. For Equate drugs, the NDC labeler is often Walmart itself, so check recall notices for the maker.
  4. Search the supplier's filings. Public companies sometimes name their private labels, as Clarios does with EverStart.

Our guide on how to find a manufacturer shows the same method with US import records.

Notes

Building your own private label

Walmart's labels work the way most private labels do: the brand owns the name and the specification, and a contract factory that already produces the category runs production. If you want to build your own product, the same records that show who has made Walmart's goods can help you find factories that work for brands in your category. Our guide on private label vs white label explains the difference, and the private label manufacturers list shows factories in The Vault that make products for brands. The Product Sourcing Secrets course covers how to vet and brief them.

FAQ5 questions

Questions

Q01Who makes Great Value products?

Many companies, each for different products, and Walmart does not publish them. FDA recall notices name some: Saputo Cheese USA for Great Value cottage cheese (2026), Schreiber Foods for shredded cheese (2019), Shearer's Foods for kettle chips (2023), Continental Mills for pancake mix (2022) and, in 2007, ConAgra for some Great Value peanut butter. Each covers specific lots, not the whole label.

Q02Who makes Equate products?

Different contract manufacturers for different products. FDA recall notices name Brassica Pharma for Equate eye ointments (2024), Altaire Pharmaceuticals for Equate eye drops and ointments (2019) and Tris Pharma for Equate infants' ibuprofen (2018). On the Equate drug labels we checked, the labeler of record is Walmart itself.

Q03Who makes onn products?

It depends on the product. FCC filings list Askey Computer for an onn streaming stick (2021), Luxshare Precision Industry for onn streaming boxes (2023 and 2024) and Hefei BOE for an onn tablet (2024). For onn TVs, the only TV maker on record is Shenyang Tongfang, in FCC filings from 2015 to 2017.

Q04Who makes EverStart batteries?

Clarios, the former Johnson Controls battery business, lists EverStart among the private labels it provides in SEC filings from 2021 and 2024. Johnson Controls announced in 2010 that Walmart chose it as sole source for its car batteries.

Q05Is HART a Walmart brand?

HART tools were sold at Walmart, but the brand belongs to Techtronic Industries (TTI), which also owns Milwaukee and sells Ryobi power tools under license. TTI announced in December 2025 that it was ending the HART business.

Sources26 sources

Sources

  1. Walmart Inc., Form 10-K, fiscal year ended January 31, 2020 (private-label brands)US Securities and Exchange Commission (EDGAR)
  2. Shenyang Tongfang Multimedia Technology, FCC ID 2ACWIELST3216H (LED TV, 2017)FCC equipment authorization records (fccid.io)
  3. Should you buy a Walmart Onn TV? (updated December 4, 2024)Consumer Reports
  4. onn. 2K Streaming Stick, FCC ID H8NSDM8821FCC equipment authorization records (fccid.io)
  5. onn. 4K Streaming Box, FCC ID 2AYYS8822K4VTGFCC equipment authorization records (fccid.io)
  6. onn. 11 Tablet Pro, FCC ID 2AYT5100146660FCC equipment authorization records (fccid.io)
  7. Clarios International Inc., Form S-1 (July 2, 2021)US Securities and Exchange Commission (EDGAR)
  8. Walmart selects Johnson Controls as sole source provider for automotive batteries (February 3, 2010)Johnson Controls (PR Newswire)
  9. Hart Consumer Products recalls nailers, sold exclusively at Walmart (recall 22-017, November 10, 2021)US Consumer Product Safety Commission
  10. Super Tech Full Synthetic SAE 5W-30 Motor Oil, 5 quarts (listing, sold by Walmart.com)Walmart
  11. EOLCS licensee detail: Wal*Mart Stores Inc, license 0293American Petroleum Institute
  12. Saputo USA recalls Great Value cottage cheese (February 24, 2026)US Food and Drug Administration
  13. FDA enforcement report F-1334-2019 (Schreiber Foods, Great Value shredded cheese)US Food and Drug Administration (openFDA)
  14. FDA enforcement report F-0937-2023 (Shearer's Foods, Great Value kettle cooked chips)US Food and Drug Administration (openFDA)
  15. FDA enforcement report F-0685-2018 (Fieldbrook Foods, ice cream bars)US Food and Drug Administration (openFDA)
  16. Continental Mills recalls Great Value buttermilk pancake and waffle mix (March 2022)US Food and Drug Administration
  17. Beaver Street Fisheries recalls Great Value frozen raw shrimp (August 22, 2025)US Food and Drug Administration
  18. FDA advises public not to eat, sell or serve certain imported frozen shrimp from an Indonesian firm (2025)US Food and Drug Administration
  19. FDA warns consumers not to eat certain jars of Peter Pan peanut butter and Great Value peanut butter (February 14, 2007, archived)US Food and Drug Administration (Internet Archive copy)
  20. Brassica Pharma recalls Equate lubricant eye ointment and Equate stye ointment (February 2024)US Food and Drug Administration
  21. Altaire Pharmaceuticals recalls ophthalmic products sold at Wal-Mart (July 3, 2019)US Food and Drug Administration
  22. Tris Pharma recalls infants' ibuprofen concentrated oral suspension (December 5, 2018)US Food and Drug Administration
  23. FDA enforcement report F-1558-2019 (Perrigo, Parent's Choice infant formula)US Food and Drug Administration (openFDA)
  24. FCC equipment authorization searchFederal Communications Commission
  25. Recalls, market withdrawals and safety alertsUS Food and Drug Administration
  26. DailyMed drug label searchUS National Library of Medicine
Product Sourcing Secrets

Make your own product with factories that have produced for brands like Walmart

Product Sourcing Secrets is the course and toolkit from ProductGods: how to brief, sample and negotiate with a factory, and The Vault, with every factory's email, phone, the person to ask for and our notes.

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